Role: Creative Direction
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Client: CasaKM
Agency: OMZ
Film Production: Ça Va Art
Film DIrection: Olhos
Exec. Producer: Alessandro Zanetti
DOP: Rhebling "Rambo" Junior
Audio Production: Cordel Áudio

Creative Director:
Gabriel Muchon

Creative Lead:
Natan Pereira, Paulo Sancer

Creatives:
Natan Pereira, Paulo Sancer, Leandro Grijota, João Aquino, Vinícius Queiroz, Gabriel Muchon

Digital Strategy:
Gabriel Rosset

Media: Kauê Delvequio, Vanessa Ferre, Tadeu Correa

Planning:
Daniel Oliveira, Guilherme Braga, Gabriel Rosset

Agency Producer:
Marcos Lara

"Cleaning day is not a burden"

Casakm, one of Brazil’s largest disinfectant makers, faced a challenge: inspire families to see cleaning day not as a burden, but as a lighter, even fun moment.

During the pandemic, homes became everything and cleaning a shared ritual. Our concept reflected this shift: from an individual task to everyone’s responsibility.

We added rhythm, music, and movement. With Casa & Cuidado, cleaning day could feel lighter, even enjoyable.

The national campaign was a success — the product sold out.

Index

Say hello gabriel.muchon@gmail.com